Big news came out in the ski industry this morning. Squaw Valley and Alpine Meadows announced that they are joining forces. This merger brings together two unique mountains for this upcoming winter providing a one-of-a-kind experience for their guests.
I have never been a huge fan of Squaw Valley. Every time I have been to Squaw, there are hoards of people standing around, waiting in line to get on the lift and the conditions have been terrible. Either it was super icy and wind blown, or so slushy that it is impossible to walk anywhere in ski boots. On the other hand, my experience with Alpine Meadows has been amazing. The employees were very friendly, the food was outstanding, and the snow was awesome.
I normally never would have considered buying a season pass to Squaw, even though it is one of the most affordable passes out there, but now I think I might have to reconsider. I will be very interested to see what things both mountains do this winter to improve the experience at both mountains. In the article here, I saw that they are considering connecting the two mountains by either a chairlift of some kind or just through a shuttle that drives between the two resorts. I hope they decide to try and connect the two by chairlift. It would be really cool to just ski back and forth depending on what the snow conditions are like or what the mood is like between friends. Only time will tell to see how good this really is.
It’s the second day of fall and the weather was absolutely perfect. The thunderstorms that rolled in cooled the night up real nice. Because of this I felt it was quite appropriate to put a ski movie into the DVD player and end the night with skiing on the brain.
While watching the movie, I couldn’t help but think about how much advertising these movies do for backcountry ki companies and all the ski resorts featured. I know that seeing some of these places in the movie really make me want to go there to check it out and see what they are all about. I also wondered how these ski companies decide which mountains to film at and which ones not to. It always tends to be the same handful of resorts but what about all the smaller, awesome mountains around the country and world. We never see mountains like Mission Ridge in Washington, or Homewood in California in any of the films. Both mountains have incredible terrain and get plenty of snow every year. It’s a shame that only resorts like Jackson Hole or Breckenridge get all the attention.
Hopefully in the future, smaller resorts will get the attention they deserve so that they can benefit from the free advertising and stoke that these very popular ski movies have to offer.
A few weeks ago I was given the opportunity to start working at Mt. Rose earlier than I normally would. They needed employees to work the Bobo’s Labor Day Sale. In the past, I’ve only ever worked at Mt. Rose as a lift operator, so I while I have the customer service experience, I definitely lacked the sales experience.
I have tried to stay away from any sales job because I hate going to stores or to the bank and listening to the person try to sell me something. It gets really annoying really fast, but I figured I would give it a shot and try it out. We were given a brief training the day before the sale started and were told to look online for all the other information we would need for the pass sale and the other offers Mt. Rose had for the guests this season.
Day one came and went by like a whirlwind. It was a piece of cake! Selling the products and working the computers was a breeze. I absolutely loved it. Getting to talk to all the customers and convince them to buy passes if they were reluctant was so fun. I think because I’m so passionate about the mountain and skiing, I want everyone else to experience the same.
Sales jobs are crucial for Ski Industry Management because every mountain needs someone that will be able to sell the mountain and all the big group ticket packages. I knew the old sales manager at Mt. Rose and she loved her job. She got to ski around with prospective clients, and do whatever else was necessary to sell the mountain. I think I’ll keep an open mind to this position for a future career.
This blog will contain posts about updates in the ski industry and new ways to manage a mountain environment. Winter comes in season and with every season are changes both good and bad and I will focus on all of the positive things that the industry is doing to help create a better experience for the management team, seasonal emoyees and all of tye valued customers. This blog will provide great value and resources for those interested in the field. The experience I have in the industry will allow me to provide a good perspective on things that I believe should change and things that should be expanded upon. Skiing is a big passion of mine and the worst thing to face is going to a ski resort that is poorly managed and provides a terrible experience. A few simple changes can alter the way a resort is perceived and can provide a better overall image in the community. I hope everyone enjoys reading this blog and I look forward to writing more posts in the future.